diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
index 643ba0f..112daa5 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
@@ -14,10 +14,17 @@
 
 package com.google.devtools.build.lib.rules.objc;
 
+import static com.google.devtools.build.lib.analysis.RuleConfiguredTarget.Mode.TARGET;
 import static com.google.devtools.build.lib.rules.objc.ObjcProvider.MULTI_ARCH_LINKED_BINARIES;
 import static com.google.devtools.build.lib.rules.objc.ObjcRuleClasses.DylibDependingRule.DYLIBS_ATTR_NAME;
+import static com.google.devtools.build.lib.syntax.Type.STRING;
 
+import com.google.common.annotations.VisibleForTesting;
+import com.google.common.base.Functions;
+import com.google.common.base.Optional;
+import com.google.common.collect.ImmutableList;
 import com.google.common.collect.ImmutableListMultimap;
+import com.google.common.collect.Iterables;
 import com.google.devtools.build.lib.actions.Artifact;
 import com.google.devtools.build.lib.analysis.ConfiguredTarget;
 import com.google.devtools.build.lib.analysis.RuleConfiguredTarget.Mode;
@@ -40,6 +47,39 @@
  */
 public class AppleBinary implements RuleConfiguredTargetFactory {
 
+  // TODO(b/33077308): Expand into DYLIB when apple_dynamic_library is removed.
+  enum BinaryType {
+    EXECUTABLE, BUNDLE;
+
+    @Override
+    public String toString() {
+      return name().toLowerCase();
+    }
+
+    /**
+     * Returns the {@link BinaryType} with given name (case insensitive).
+     *
+     * @throws IllegalArgumentException if the name does not match a valid platform type.
+     */
+    public static BinaryType fromString(String name) {
+      for (BinaryType binaryType : BinaryType.values()) {
+        if (name.equalsIgnoreCase(binaryType.toString())) {
+          return binaryType;
+        }
+      }
+      throw new IllegalArgumentException(String.format("Unsupported binary type \"%s\"", name));
+    }
+
+    /** Returns the enum values as a list of strings for validation. */
+    static Iterable<String> getValues() {
+      return Iterables.transform(ImmutableList.copyOf(values()), Functions.toStringFunction());
+    }
+  }
+
+  @VisibleForTesting
+  static final String BUNDLE_LOADER_NOT_IN_BUNDLE_ERROR =
+      "Can only use bundle_loader when binary_type is bundle.";
+
   @Override
   public final ConfiguredTarget create(RuleContext ruleContext)
       throws InterruptedException, RuleErrorException {
@@ -62,8 +102,14 @@
     Map<BuildConfiguration, ObjcCommon> objcCommonByDepConfiguration =
         multiArchBinarySupport.objcCommonByDepConfiguration(childConfigurations,
             configToDepsCollectionMap, configurationToNonPropagatedObjcMap, dylibProviders);
-    multiArchBinarySupport.registerActions(platform, new ExtraLinkArgs(),
-        objcCommonByDepConfiguration, configToDepsCollectionMap, outputArtifact);
+
+    multiArchBinarySupport.registerActions(
+        platform,
+        getExtraLinkArgs(ruleContext),
+        getExtraLinkInputs(ruleContext),
+        objcCommonByDepConfiguration,
+        configToDepsCollectionMap,
+        outputArtifact);
 
     NestedSetBuilder<Artifact> filesToBuild =
         NestedSetBuilder.<Artifact>stableOrder().add(outputArtifact);
@@ -80,6 +126,45 @@
     return targetBuilder.build();
   }
 
+  private ExtraLinkArgs getExtraLinkArgs(RuleContext ruleContext) throws RuleErrorException {
+    String binaryTypeString = ruleContext
+        .attributes()
+        .get(AppleBinaryRule.BINARY_TYPE_ATTR, STRING);
+    BinaryType binaryType = BinaryType.fromString(binaryTypeString);
+
+    ImmutableList.Builder<String> extraLinkArgs = new ImmutableList.Builder<>();
+
+    boolean didProvideBundleLoader =
+        ruleContext
+            .attributes()
+            .isAttributeValueExplicitlySpecified(AppleBinaryRule.BUNDLE_LOADER_ATTR);
+
+    if (didProvideBundleLoader && binaryType != BinaryType.BUNDLE) {
+      ruleContext.throwWithRuleError(BUNDLE_LOADER_NOT_IN_BUNDLE_ERROR);
+    }
+
+    switch(binaryType) {
+      case EXECUTABLE: break;
+      case BUNDLE: {
+        extraLinkArgs.add("-bundle");
+        if (didProvideBundleLoader) {
+          Artifact bundleLoader =
+              ruleContext.getPrerequisiteArtifact(AppleBinaryRule.BUNDLE_LOADER_ATTR, TARGET);
+          extraLinkArgs.add("-bundle_loader " + bundleLoader.getExecPathString());
+        }
+        break;
+      }
+    }
+
+    return new ExtraLinkArgs(extraLinkArgs.build());
+  }
+
+  private Iterable<Artifact> getExtraLinkInputs(RuleContext ruleContext) {
+    return Optional.fromNullable(
+            ruleContext.getPrerequisiteArtifact(AppleBinaryRule.BUNDLE_LOADER_ATTR, TARGET))
+        .asSet();
+  }
+
   private Set<BuildConfiguration> getChildConfigurations(RuleContext ruleContext) {
     // This is currently a hack to obtain all child configurations regardless of the attribute
     // values of this rule -- this rule does not currently use the actual info provided by
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinaryRule.java b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinaryRule.java
index 1075547..e62eb4a 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinaryRule.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinaryRule.java
@@ -15,12 +15,15 @@
 package com.google.devtools.build.lib.rules.objc;
 
 import static com.google.devtools.build.lib.packages.Attribute.attr;
+import static com.google.devtools.build.lib.packages.BuildType.LABEL;
 import static com.google.devtools.build.lib.packages.ImplicitOutputsFunction.fromTemplates;
 import static com.google.devtools.build.lib.syntax.Type.BOOLEAN;
+import static com.google.devtools.build.lib.syntax.Type.STRING;
 
 import com.google.devtools.build.lib.analysis.BaseRuleClasses;
 import com.google.devtools.build.lib.analysis.RuleDefinition;
 import com.google.devtools.build.lib.analysis.RuleDefinitionEnvironment;
+import com.google.devtools.build.lib.packages.Attribute.AllowedValueSet;
 import com.google.devtools.build.lib.packages.ImplicitOutputsFunction;
 import com.google.devtools.build.lib.packages.ImplicitOutputsFunction.SafeImplicitOutputsFunction;
 import com.google.devtools.build.lib.packages.RuleClass;
@@ -32,12 +35,41 @@
  */
 public class AppleBinaryRule implements RuleDefinition {
 
+  public static final String BINARY_TYPE_ATTR = "binary_type";
+  public static final String BUNDLE_LOADER_ATTR = "bundle_loader";
+
   /**
    * Template for the fat binary output (using Apple's "lipo" tool to combine binaries of
    * multiple architectures).
    */
   private static final SafeImplicitOutputsFunction LIPOBIN = fromTemplates("%{name}_lipobin");
 
+  /**
+   * There are 3 classes of fully linked binaries in Mach: executable, dynamic library and bundle.
+   *
+   * <p>The executable is the binary that can be run directly by the operating system. It implements
+   * implements the main method that is the entry point to the program. In Apple apps, they are
+   * usually distributed in .app bundles, which are folders that contain the executable along with
+   * required resources to run.
+   *
+   * <p>Dynamic libraries are binaries meant to be loaded at load time (when the operating system is
+   * loading the binary into memory), and they _cant'_ be unloaded. This is a great way to reduce
+   * binary size of executables by providing a dynamic library that groups common functionality into
+   * one dynamic library that can then be loaded by multiple executables. They are usually
+   * distributed in frameworks, which are .framework bundles that contain the dylib as well as well
+   * as required resources to run.
+   *
+   * <p>Bundles are binaries that can be loaded by other binaries at runtime, and they can't be
+   * directly executed by the operating system. When linking, a bundle_loader binary may be passed
+   * which signals the linker on where to look for unimplemented symbols, basically declaring that
+   * the bundle should be loaded by that binary. Bundle binaries are usually found in Plugins, and
+   * one common use case is tests. Tests are bundled into an .xctest bundle which contains the tests
+   * binary along with required resources. The test bundle is then loaded and run during test
+   * execution.
+   *
+   * <p>apple_binary for now supports both the executable and the bundle types, and this is
+   * configurable by the "binary_type" attribute described below.
+   */
   @Override
   public RuleClass build(Builder builder, RuleDefinitionEnvironment env) {
     MultiArchSplitTransitionProvider splitTransitionProvider =
@@ -45,8 +77,42 @@
     return builder
         .requiresConfigurationFragments(
             ObjcConfiguration.class, J2ObjcConfiguration.class, AppleConfiguration.class)
-        .add(attr("$is_executable", BOOLEAN).value(true)
-            .nonconfigurable("Called from RunCommand.isExecutable, which takes a Target"))
+        .add(
+            attr("$is_executable", BOOLEAN)
+                .value(true)
+                .nonconfigurable("Called from RunCommand.isExecutable, which takes a Target"))
+        /* <!-- #BLAZE_RULE(apple_binary).ATTRIBUTE(binary_type) -->
+        The type of binary that this target should build.
+
+        Options are:
+        <ul>
+          <li>
+            <code>executable</code> (default): the output binary is an executable and must implement
+            the main() function.
+          </li>
+          <li>
+            <code>bundle</code>: the output binary is a loadable bundle that may be loaded at
+            runtime. When building a bundle, you may also pass a bundle_loader binary that contains
+            symbols referenced but not implemented in the bundle.
+          </li>
+        </ul>
+        <!-- #END_BLAZE_RULE.ATTRIBUTE -->*/
+        .add(
+            attr(BINARY_TYPE_ATTR, STRING)
+                .value(AppleBinary.BinaryType.EXECUTABLE.toString())
+                .allowedValues(new AllowedValueSet(AppleBinary.BinaryType.getValues())))
+        /* <!-- #BLAZE_RULE(apple_binary).ATTRIBUTE(bundle_loader) -->
+        The bundle loader to be used when linking this bundle. Can only be set when binary_type is
+        "bundle". This bundle loader may contain symbols that were not linked into the bundle to
+        reduce binary size.
+        <!-- #END_BLAZE_RULE.ATTRIBUTE -->*/
+        // TODO(blaze-team): Change into requesting specific providers when they are actually
+        // provided.
+        .add(
+            attr(BUNDLE_LOADER_ATTR, LABEL)
+                .allowedRuleClasses("apple_binary")
+                .legacyAllowAnyFileType()
+                .singleArtifact())
         .override(builder.copy("deps").cfg(splitTransitionProvider))
         .override(builder.copy("non_propagated_deps").cfg(splitTransitionProvider))
         /*<!-- #BLAZE_RULE(apple_binary).IMPLICIT_OUTPUTS -->
@@ -55,8 +121,7 @@
              binary. All transitive dependencies and <code>srcs</code> are linked.</li>
         </ul>
         <!-- #END_BLAZE_RULE.IMPLICIT_OUTPUTS -->*/
-        .setImplicitOutputsFunction(
-            ImplicitOutputsFunction.fromFunctions(LIPOBIN))
+        .setImplicitOutputsFunction(ImplicitOutputsFunction.fromFunctions(LIPOBIN))
         .build();
   }
 
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleDynamicLibrary.java b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleDynamicLibrary.java
index 69ec0ac..99a6c02 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleDynamicLibrary.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleDynamicLibrary.java
@@ -18,6 +18,7 @@
 import static com.google.devtools.build.lib.rules.objc.ObjcRuleClasses.DylibDependingRule.DYLIBS_ATTR_NAME;
 
 import com.google.common.collect.ImmutableListMultimap;
+import com.google.common.collect.ImmutableSet;
 import com.google.devtools.build.lib.actions.Artifact;
 import com.google.devtools.build.lib.analysis.ConfiguredTarget;
 import com.google.devtools.build.lib.analysis.RuleConfiguredTarget.Mode;
@@ -62,8 +63,13 @@
     Map<BuildConfiguration, ObjcCommon> objcCommonByDepConfiguration =
         multiArchBinarySupport.objcCommonByDepConfiguration(childConfigurations,
             configToDepsCollectionMap, configurationToNonPropagatedObjcMap, dylibProviders);
-    multiArchBinarySupport.registerActions(platform, new ExtraLinkArgs("-dynamiclib"),
-        objcCommonByDepConfiguration, configToDepsCollectionMap, outputArtifact);
+    multiArchBinarySupport.registerActions(
+        platform,
+        new ExtraLinkArgs("-dynamiclib"),
+        ImmutableSet.<Artifact>of(),
+        objcCommonByDepConfiguration,
+        configToDepsCollectionMap,
+        outputArtifact);
 
     NestedSetBuilder<Artifact> filesToBuild =
         NestedSetBuilder.<Artifact>stableOrder()
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/CompilationSupport.java b/src/main/java/com/google/devtools/build/lib/rules/objc/CompilationSupport.java
index a09e626..efa6b1d 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/CompilationSupport.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/CompilationSupport.java
@@ -207,6 +207,10 @@
     ExtraLinkArgs(String... args) {
       super(args);
     }
+
+    ExtraLinkArgs(Iterable<String> args) {
+      super(args);
+    }
   }
 
   /**
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/MultiArchBinarySupport.java b/src/main/java/com/google/devtools/build/lib/rules/objc/MultiArchBinarySupport.java
index 6e6cf53..a127bc5 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/MultiArchBinarySupport.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/MultiArchBinarySupport.java
@@ -52,6 +52,7 @@
    * @param platform the platform for which the binary is targeted
    * @param extraLinkArgs the extra linker args to add to link actions linking single-architecture
    *     binaries together
+   * @param extraLinkInputs the extra linker inputs to be made available during link actions
    * @param configurationToObjcCommon a map from from dependency configuration to the
    *     {@link ObjcCommon} which comprises all information about the dependencies in that
    *     configuration. Can be obtained via {@link #objcCommonByDepConfiguration}
@@ -62,8 +63,10 @@
    *     this support
    * @throws RuleErrorException if there are attribute errors in the current rule context
    */
-  public void registerActions(Platform platform,
+  public void registerActions(
+      Platform platform,
       ExtraLinkArgs extraLinkArgs,
+      Iterable<Artifact> extraLinkInputs,
       Map<BuildConfiguration, ObjcCommon> configurationToObjcCommon,
       ImmutableListMultimap<BuildConfiguration, TransitiveInfoCollection> configToDepsCollectionMap,
       Artifact outputLipoBinary)
@@ -101,7 +104,7 @@
               j2ObjcMappingFileProvider,
               j2ObjcEntryClassProvider,
               extraLinkArgs,
-              ImmutableList.<Artifact>of(),
+              extraLinkInputs,
               DsymOutputType.APP)
           .validateAttributes();
       ruleContext.assertNoErrors();