diff --git a/src/main/java/com/google/devtools/build/docgen/templates/attributes/common/features.html b/src/main/java/com/google/devtools/build/docgen/templates/attributes/common/features.html
new file mode 100644
index 0000000..ba4bbb4
--- /dev/null
+++ b/src/main/java/com/google/devtools/build/docgen/templates/attributes/common/features.html
@@ -0,0 +1,7 @@
+List of <i>features</i>. Default is the empty list.<br/>
+<i>Features</i> on a rule modify the <i>features</i> currently enabled on
+the <a href="#package">package</a> level via the <i>features</i> attribute.<br/>
+For example, if the features ['a', 'b'] are enabled on the package level,
+and a rule <i>features</i> attribute contains ['-a', 'c'], the features
+enabled for the rule will be 'b' and 'c'.
+</p>
diff --git a/src/main/java/com/google/devtools/build/lib/Constants.java b/src/main/java/com/google/devtools/build/lib/Constants.java
index ac4c9d2..ee32c59 100644
--- a/src/main/java/com/google/devtools/build/lib/Constants.java
+++ b/src/main/java/com/google/devtools/build/lib/Constants.java
@@ -44,6 +44,7 @@
       "templates/attributes/common/deprecation.html",
       "templates/attributes/common/deps.html",
       "templates/attributes/common/distribs.html",
+      "templates/attributes/common/features.html",
       "templates/attributes/common/licenses.html",
       "templates/attributes/common/tags.html",
       "templates/attributes/common/testonly.html",
diff --git a/src/main/java/com/google/devtools/build/lib/analysis/BaseRuleClasses.java b/src/main/java/com/google/devtools/build/lib/analysis/BaseRuleClasses.java
index 4b7015f..dcec485 100644
--- a/src/main/java/com/google/devtools/build/lib/analysis/BaseRuleClasses.java
+++ b/src/main/java/com/google/devtools/build/lib/analysis/BaseRuleClasses.java
@@ -196,6 +196,7 @@
         .add(attr("generator_function", STRING).undocumented("internal"))
         .add(attr("testonly", BOOLEAN).value(testonlyDefault)
             .nonconfigurable("policy decision: rules testability should be consistent"))
+        .add(attr("features", STRING_LIST).orderIndependent())
         .add(attr(RuleClass.COMPATIBLE_ENVIRONMENT_ATTR, LABEL_LIST)
             .allowedRuleClasses(EnvironmentRule.RULE_NAME)
             .cfg(Attribute.ConfigurationTransition.HOST)
diff --git a/src/main/java/com/google/devtools/build/lib/analysis/RuleContext.java b/src/main/java/com/google/devtools/build/lib/analysis/RuleContext.java
index 8e30ff4..932bc2b 100644
--- a/src/main/java/com/google/devtools/build/lib/analysis/RuleContext.java
+++ b/src/main/java/com/google/devtools/build/lib/analysis/RuleContext.java
@@ -20,6 +20,7 @@
 import com.google.common.collect.ImmutableListMultimap;
 import com.google.common.collect.ImmutableMap;
 import com.google.common.collect.ImmutableSet;
+import com.google.common.collect.ImmutableSortedSet;
 import com.google.common.collect.Iterables;
 import com.google.common.collect.ListMultimap;
 import com.google.common.collect.Multimaps;
@@ -140,8 +141,7 @@
 
   private RuleContext(Builder builder, ListMultimap<String, ConfiguredTarget> targetMap,
       ListMultimap<String, ConfiguredFilesetEntry> filesetEntryMap,
-      Set<ConfigMatchingProvider> configConditions, ImmutableSet<String> features,
-      Map<String, Attribute> attributeMap) {
+      Set<ConfigMatchingProvider> configConditions, Map<String, Attribute> attributeMap) {
     super(builder.env, builder.rule, builder.configuration, builder.prerequisiteMap.get(null),
         builder.visibility);
     this.rule = builder.rule;
@@ -150,10 +150,43 @@
     this.configConditions = configConditions;
     this.attributes =
         ConfiguredAttributeMapper.of(builder.rule, configConditions);
-    this.features = features;
+    this.features = getEnabledFeatures();
     this.attributeMap = attributeMap;
   }
 
+  private ImmutableSet<String> getEnabledFeatures() {
+    Set<String> globallyEnabled = new HashSet<>();
+    Set<String> globallyDisabled = new HashSet<>();
+    parseFeatures(getConfiguration().getDefaultFeatures(), globallyEnabled, globallyDisabled);
+    Set<String> packageEnabled = new HashSet<>();
+    Set<String> packageDisabled = new HashSet<>();
+    parseFeatures(getRule().getPackage().getFeatures(), packageEnabled, packageDisabled);
+    Set<String> packageFeatures =
+        Sets.difference(Sets.union(globallyEnabled, packageEnabled), packageDisabled);
+    Set<String> ruleFeatures = packageFeatures;
+    if (attributes().has("features", Type.STRING_LIST)) {
+      Set<String> ruleEnabled = new HashSet<>();
+      Set<String> ruleDisabled = new HashSet<>();
+      parseFeatures(attributes().get("features", Type.STRING_LIST), ruleEnabled, ruleDisabled);
+      ruleFeatures = Sets.difference(Sets.union(packageFeatures, ruleEnabled), ruleDisabled);
+    }
+    return ImmutableSortedSet.copyOf(Sets.difference(ruleFeatures, globallyDisabled));
+  }
+
+  private void parseFeatures(Iterable<String> features, Set<String> enabled, Set<String> disabled) {
+    for (String feature : features) {
+      if (feature.startsWith("-")) {
+        disabled.add(feature.substring(1));
+      } else if (feature.equals("no_layering_check")) {
+        // TODO(bazel-team): Remove once we do not have BUILD files left that contain
+        // 'no_layering_check'.
+        disabled.add(feature.substring(3));
+      } else {
+        enabled.add(feature);
+      }
+    }
+  }
+
   @Override
   public Rule getRule() {
     return rule;
@@ -1125,26 +1158,7 @@
         }
         attributeMap.put(attribute.getName(), attribute);
       }
-      return new RuleContext(this, targetMap, filesetEntryMap, configConditions,
-          getEnabledFeatures(), attributeMap);
-    }
-
-    private ImmutableSet<String> getEnabledFeatures() {
-      Set<String> enabled = new HashSet<>();
-      Set<String> disabled = new HashSet<>();
-      for (String feature : Iterables.concat(getConfiguration().getDefaultFeatures(),
-          getRule().getPackage().getFeatures())) {
-        if (feature.startsWith("-")) {
-          disabled.add(feature.substring(1));
-        } else if (feature.equals("no_layering_check")) {
-          // TODO(bazel-team): Remove once we do not have BUILD files left that contain
-          // 'no_layering_check'.
-          disabled.add(feature.substring(3));
-        } else {
-          enabled.add(feature);
-        }
-      }
-      return Sets.difference(enabled, disabled).immutableCopy();
+      return new RuleContext(this, targetMap, filesetEntryMap, configConditions, attributeMap);
     }
 
     Builder setVisibility(NestedSet<PackageSpecification> visibility) {