Docs: Add info and links for Genrules in Build Ref

PiperOrigin-RevId: 361817501
diff --git a/site/docs/build-ref.html b/site/docs/build-ref.html
index f6d6b18..e9e563e 100644
--- a/site/docs/build-ref.html
+++ b/site/docs/build-ref.html
@@ -374,8 +374,11 @@
   of type string. The name must be a syntactically valid target name,
   as specified <a href='#name'>above</a>. In some cases, the name is
   somewhat arbitrary, and more interesting are the names of the files
-  generated by the rule; this is true of genrules. In other
-  cases, the name is significant: for <code>*_binary</code>
+  generated by the rule, and this is true of genrules. For more information, see
+  <a href="be/general.html#genrule">
+  General Rules: genrule</a>.
+
+  In other cases, the name is significant: for <code>*_binary</code>
   and <code>*_test</code> rules, for example, the rule name determines
   the name of the executable produced by the build.
 </p>