Changing "parameter" to "attribute" for consistency.

Everywhere else it says "attribute".

PiperOrigin-RevId: 248177723
diff --git a/site/docs/build-ref.html b/site/docs/build-ref.html
index edc92e8..39b2128 100644
--- a/site/docs/build-ref.html
+++ b/site/docs/build-ref.html
@@ -284,7 +284,7 @@
 
 <p><code>target-name</code> is the name of the target within the package.
   The name of a rule is the value of the <code>name</code>
-  parameter in the rule's declaration in a BUILD file; the name
+  attribute in the rule's declaration in a BUILD file; the name
   of a file is its pathname relative to the directory containing
   the BUILD file.
   Target names must be composed entirely of