Clarify @// label syntax

The distinction between `@//` and `//` labels is subtle and in some cases very important. This PR adds a paragraph to the "Concepts and Terminology" documentation to help clarify.

Updates #3550

Closes #10688.

PiperOrigin-RevId: 293022401
diff --git a/site/docs/build-ref.html b/site/docs/build-ref.html
index fd8f608..973144f 100644
--- a/site/docs/build-ref.html
+++ b/site/docs/build-ref.html
@@ -298,6 +298,18 @@
   <code>//my/app/testdata:testdepot.zip</code>.
 </p>
 
+<p>
+  Labels starting with <code>@//</code> are references to the main
+  repository, which will still work even from external repositories.
+  Therefore <code>@//a/b/c</code> is different from
+  <code>//a/b/c</code> when referenced from an external repository.
+  The former refers back to the main repository, while the latter
+  looks for <code>//a/b/c</code> in the external repository itself.
+  This is especially relevant when writing rules in the main
+  repository that refer to targets in the main repository, and will be
+  used from external repositories.
+</p>
+
 <h3 id="lexi">Lexical specification of a label</h3>
 
 <p>